From what I heard from old mods/hobbas that were there when UK and US merged a long time ago, this is all about getting money from those OG players that are old enough to spend money now, especially with nostalgia
minimum resources with a lot of popularity = EZ monies
Palworld had lots of people playing it at first but that has dropped drastically. More people play GTA Online and Dota 2 daily, and they are both over a decade old.